ORIGINAL NARRATIVE · HONOR & RECOGNITION
The Back-Up
Characters give and receive acknowledgment and appreciation, just as your brand and products allow your customers to achieve those same feelings.
Synopsis
At halftime of a high-school football game, the Stallions offensive skill players gather around a locker-room whiteboard after three failed plays have left them trailing the Tigers 21–7, while their coach begins designing new answers to the defensive schemes that stopped them. Before he can explain his revised play, a confident but undersized ninth-grade third-string quarterback asks for the marker, erases the coach’s idea and draws three detailed sequences that exploit different weaknesses in the defense.
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