TRANSFORMATION ARC · VALUES & CHARACTER

Purpose & Priorities

Characters discover or reveal their purpose as defined and refined by their core values, just like what your company stands for shapes its purpose and helps customers recognize what they share with your business.

Growth Fund

After removing a 200-year-old oak tree, a local tree-trimming owner sees the cost of continual tree loss in an increasingly bare neighbourhood and quietly begins planting oak saplings in an open field. The money jar that had been filled by his daily $20 contributions is later found empty beside the newly planted trees, revealing that his business earnings were being converted into a long-term investment in the future.

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Life’s Work

A blonde executive works from her home office on a Wednesday marked as a remote work day, dressed for a corporate boardroom while a Corgi waits hopefully beside her desk. Her calendar is crowded with meetings and obligations, including an executive meeting about work-life balance, while a tennis ball and her dog's persistent attention offer a very different possibility for how she might spend the day.

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