TRANSFORMATION ARC · CHANGE & RENEWAL

Purpose & Priorities

Characters discover or reveal their purpose as defined and refined by their core values, just like what your company stands for shapes its purpose and helps customers recognize what they share with your business.

Employee #12 poster

Employee #12

An airline captain in his early sixties walks through an empty terminal as the airline where he spent 35 years has been replaced by a freight operation, surrounded by reminders of its former passengers, employees and traditions. His old service badge, memories of a life spent flying, a retirement-package message and a terminal corridor dividing toward Raleigh and Memphis bring his past, present and next chapter into sharp focus.

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Life’s Work poster

Life’s Work

A blonde executive works from her home office on a Wednesday marked as a remote work day, dressed for a corporate boardroom while a Corgi waits hopefully beside her desk. Her calendar is crowded with meetings and obligations, including an executive meeting about work-life balance, while a tennis ball and her dog's persistent attention offer a very different possibility for how she might spend the day.

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Poster coming soon

POSTER COMING SOON

The Benchmark

A 25-year-old, 150-pound man studies a gym leaderboard ranking members by bench press, dead lift and squat, where Terry dominates the numbers while the younger lifter sits around seventh or eighth. Across the changing seasons, the young man's rankings improve as Terry's performance declines, while their encounters gradually reveal that the two men measure their lives by more than what appears on the weightlifting board.

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The First Step poster

The First Step

A widowed man sits alone at home holding a prescription bottle and an invitation to dinner from a woman he has been corresponding with, while a photograph and urn memorialize his late wife. The medication’s side effects and flashes of physical difficulty contrast with the invitation and his memories, placing him at the threshold of deciding whether to remain inside his grief or take a first step toward something new.

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Complementary transformation arcs

Is this what your company stands for?

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