TRANSFORMATION ARC · PURPOSE & PERFORMANCE
Purpose & Priorities
Characters discover or reveal their purpose as defined and refined by their core values, just like what your company stands for shapes its purpose and helps customers recognize what they share with your business.
Life’s Work
A blonde executive works from her home office on a Wednesday marked as a remote work day, dressed for a corporate boardroom while a Corgi waits hopefully beside her desk. Her calendar is crowded with meetings and obligations, including an executive meeting about work-life balance, while a tennis ball and her dog's persistent attention offer a very different possibility for how she might spend the day.
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The Back-Up
At halftime of a high-school football game, the Stallions offensive skill players gather around a locker-room whiteboard after three failed plays have left them trailing the Tigers 21–7, while their coach begins designing new answers to the defensive schemes that stopped them. Before he can explain his revised play, a confident but undersized ninth-grade third-string quarterback asks for the marker, erases the coach’s idea and draws three detailed sequences that exploit different weaknesses in the defense.
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POSTER COMING SOON
The Benchmark
A 25-year-old, 150-pound man studies a gym leaderboard ranking members by bench press, dead lift and squat, where Terry dominates the numbers while the younger lifter sits around seventh or eighth. Across the changing seasons, the young man's rankings improve as Terry's performance declines, while their encounters gradually reveal that the two men measure their lives by more than what appears on the weightlifting board.
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The Career
At a Northgate High School tenth-anniversary dinner, three successful former classmates compare photographs of their college degrees, businesses, homes and possessions before turning expectantly to the fourth man. He appears embarrassed despite his expensive suit, then reveals that his career in construction helped build or renovate the homes of the other three men and that his Bowden Construction business has grown into a substantial company, reframing success around the lives he has improved rather than the status he initially appears to lack.
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