TRANSFORMATION ARC · VALUES & CHARACTER

Honor & Recognition

Characters give and receive acknowledgment and appreciation, just as your brand and products allow your customers to achieve those same feelings.

Honor

A new student named Rachel arrives at Northgate High School wearing black tights despite the 94-degree summer heat and continues wearing them as she tries to make friends and considers joining the returning state-champion girls’ swim team. When another girl investigates the unusual clothing choice, a news article reveals that Rachel wears the tights to honor first responders who saved her, giving the private symbol a meaning that the other girls can understand and eventually share.

Read the narrative

The Back-Up

At halftime of a high-school football game, the Stallions offensive skill players gather around a locker-room whiteboard after three failed plays have left them trailing the Tigers 21–7, while their coach begins designing new answers to the defensive schemes that stopped them. Before he can explain his revised play, a confident but undersized ninth-grade third-string quarterback asks for the marker, erases the coach’s idea and draws three detailed sequences that exploit different weaknesses in the defense.

Read the narrative

The Career

At a Northgate High School tenth-anniversary dinner, three successful former classmates compare photographs of their college degrees, businesses, homes and possessions before turning expectantly to the fourth man. He appears embarrassed despite his expensive suit, then reveals that his career in construction helped build or renovate the homes of the other three men and that his Bowden Construction business has grown into a substantial company, reframing success around the lives he has improved rather than the status he initially appears to lack.

Read the narrative

The Competitors

At a bowling league championship, 59-year-old rivals Dorothy Miller and Susan Reynolds have alternated as champions for nearly a decade, with this year's title coming down to their final frame. Dorothy leads Susan by one pin when an apparent injury disrupts her attempt, leaving Susan alone at the lane with the championship within reach.

Read the narrative