ORIGINAL NARRATIVE · INTEGRITY & CHARACTER

Resale

Characters reveal who they are through the choices they make and the principles they uphold. Similarly, your company's actions show customers what your business stands for.

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Synopsis

A 22-year-old woman brings a totaled compact car, her insurance check and the original purchase paperwork to Friendly Auto Sales, where the salesman sees that the payout will not buy an equivalent replacement. As he reviews her file, rebates and the documents on his desk, a text from his father about staying true to his principles prompts him to reconsider what kind of deal—and what kind of business relationship—he wants to create.

Is this what your company stands for?

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