ORIGINAL NARRATIVE · INTEGRITY & CHARACTER

Higher Education

Characters reveal who they are through the choices they make and the principles they uphold. Similarly, your company's actions show customers what your business stands for.

Higher Education poster

Synopsis

An 18-year-old girl sits with her parents at a kitchen table covered with acceptance letters from prestigious universities, while a handwritten “College Choice List” tracks applications, admissions and tuition coverage but leaves her own choice blank. She ultimately selects an offer from the United States Naval Academy, prompting her parents to replace “College” with “Grad School” and embrace a decision that connects her future to generations of family service.

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