ORIGINAL NARRATIVE · PURPOSE & PRIORITIES

The Counter

Characters discover or reveal their purpose as defined and refined by their core values, just like what your company stands for shapes its purpose and helps customers recognize what they share with your business.

The Counter poster

Synopsis

A woman in her mid-40s presents her boss with an outside employment offer promising 30% higher compensation, unlimited PTO, a stronger retirement match, tuition reimbursement and fully remote work. Her boss responds by laying out the accumulated benefits of her long relationship with the company—including stock participation, an employee-centred schedule, mentorship, health-cost reductions and photographs documenting two decades of shared growth—before returning the decision to her.

Is this what your company stands for?

Let’s connect this narrative to your business, values, and products.

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