ORIGINAL NARRATIVE · INTEGRITY & CHARACTER
The Negotiation
Characters reveal who they are through the choices they make and the principles they uphold. Similarly, your company's actions show customers what your business stands for.

Synopsis
A young woman at Friendly Auto Sales studies a new blue two-door sedan, a rebate sheet and the numbers on her phone before realising the car is beyond her budget. Her father arrives with his own trade-in keys and a more modest pickup option, placing both vehicles and the family’s relationship with the dealership on the desk while the salesman weighs the value of a single sale against a longer customer relationship.
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