ORIGINAL NARRATIVE · INTEGRITY & CHARACTER

The Negotiation

Characters reveal who they are through the choices they make and the principles they uphold. Similarly, your company's actions show customers what your business stands for.

The Negotiation poster

Synopsis

A young woman at Friendly Auto Sales studies a new blue two-door sedan, a rebate sheet and the numbers on her phone before realising the car is beyond her budget. Her father arrives with his own trade-in keys and a more modest pickup option, placing both vehicles and the family’s relationship with the dealership on the desk while the salesman weighs the value of a single sale against a longer customer relationship.

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