ORIGINAL NARRATIVE · PURPOSE & PRIORITIES

The Negotiation

Characters discover or reveal their purpose as defined and refined by their core values, just like what your company stands for shapes its purpose and helps customers recognize what they share with your business.

The Negotiation poster

Synopsis

A young woman at Friendly Auto Sales studies a new blue two-door sedan, a rebate sheet and the numbers on her phone before realising the car is beyond her budget. Her father arrives with his own trade-in keys and a more modest pickup option, placing both vehicles and the family’s relationship with the dealership on the desk while the salesman weighs the value of a single sale against a longer customer relationship.

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