ORIGINAL NARRATIVE · HONOR & RECOGNITION

The Loss

Characters give and receive acknowledgment and appreciation, just as your brand and products allow your customers to achieve those same feelings.

The Loss poster

Synopsis

After a devastating rivalry loss, a high-school football team is taken to a food kitchen where serving and eating alongside unhoused people dissolves the social distance between the two groups and changes how the players see them. A month later, the same people arrive at Northgate's playoff game in new Northgate jerseys with pom-poms and reserved seats at the 50-yard line, demonstrating that the experience created lasting belonging rather than a one-time act of charity.

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