ORIGINAL NARRATIVE · BELONGING & INCLUSION
The Loss
Characters form lasting bonds and meaningful connections, much like the relationships you build as you grow your customer family, whether broad or close-knit.
Synopsis
After a devastating rivalry loss, a high-school football team is taken to a food kitchen where serving and eating alongside unhoused people dissolves the social distance between the two groups and changes how the players see them. A month later, the same people arrive at Northgate's playoff game in new Northgate jerseys with pom-poms and reserved seats at the 50-yard line, demonstrating that the experience created lasting belonging rather than a one-time act of charity.
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