ORIGINAL NARRATIVE · PURPOSE & PRIORITIES
The Choice
Characters discover or reveal their purpose as defined and refined by their core values, just like what your company stands for shapes its purpose and helps customers recognize what they share with your business.
Synopsis
A woman in a shoe store stands before six pairs of shoes, each triggering a brief vision of a different possible lifestyle—from running a marathon and working in a boardroom to relaxing at a café, hiking with a dog, or celebrating on a dance floor. With each pair carrying a different version of the life she might choose, she narrows the field while trying to decide which future fits her best.
Is this what your company stands for?
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