ORIGINAL NARRATIVE · PURPOSE & PRIORITIES
Buying New
Characters discover or reveal their purpose as defined and refined by their core values, just like what your company stands for shapes its purpose and helps customers recognize what they share with your business.
Synopsis
A man at Friendly Auto Sales considers four very different vehicles—a family minivan, an off-road pickup, a sports car and an expensive sedan—while imagining the different lifestyles each could support. As he narrows the options to the pickup and sedan, his wife and three children arrive, point decisively toward the minivan and turn the abstract vehicle decision into a choice about the life he actually wants.
Video demonstration coming soon
Is this what your company stands for?
Let’s connect this narrative to your business, values, and products.
Discuss adapting a narrative